• PATRICIA Opens in Raleigh: October 23

    Patricia is proud to announce the opening of a second location: 4209-112 Lassiter Mill Road in Raleigh, NC opening October 23!

    Patricia Raleigh store opens October 23
    Store hours: Monday through Saturday 10AM-7PM
    Phone: 984-200-3890
    Grand opening: October 23
    Follow our new Facebook page just for the Raleigh store for local deals and promotions. (Don't worry. There's a Southern Pines Facebook page as well!)
    We hope to see you there!

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  • Simple. Special. Beautiful.

    Why we believe in a few fine things...and how to choose a wardrobe investment piece.

    Clothing isn’t an investment in the traditional sense (it never gains value, and you’ll never sell an item of clothing for more than it was purchased), but it’s good to think of it like a down payment on your daily comfort, your confidence in your appearance, and the utility of your wardrobe. 

    For example, having a couple pairs of really nice jeans that fit well, make you look good, and last forever is better than having six pairs of jeans that look “okay”, are just kind of comfy, and fall apart after a year.

    People come in all shapes and sizes, yet a lot of cheap clothing is mass produced in a “one shape fits all” manner. Low-quality dress shirts, for example, look terrible on people not shaped a specific way. Look for classic pieces that will ride the wave of trends, and fit into your wardrobe year after year. After all, you will want to wear these pieces year after year.

    If a shirt is too loose or tight in the wrong places, you feel vulnerable and uncomfortable, and it shows in your body language. If it fits you well and you’re comfortable, however, you can get a nice confidence boost. 

    Whether we like it or not, clothing is also a part of our identity.  Spending money on quality clothes might seem frivolous if you’re a frugal person, but in some cases, you can’t afford to not spend the money, especially if you’re trying to land a job or network with colleagues.

    Generally speaking, cheap, throwaway clothes aren’t cheap in the long run. Poorly made clothing with thin material wears out faster and requires you to spend time and money repairing or replacing it. The key isn’t to spend more on clothes across the board, it’s to spend a little more on a few nice items.

    When buying high-quality (and sometimes more expensive) clothes, however, you know you’ll be spending a little more, so you’re more inclined to research before you open your wallet. It’s better to have a wardrobe with a few versatile, durable things you love to wear than a wardrobe stuffed with junk. Marc Bain at The Atlantic explains that buying expensive, high-quality clothing forces him to truly consider each one of his purchases:

    "The point is to make you pause and ask yourself, “How much do I really want this?” …it’s enough that it causes me to seriously hesitate, which is the real point. It forces me to think about just how much I want that item of clothing, how much I’ll wear it, and whether I think the value it offers is worth a significant cost… I can’t make these purchases all the time, at least not without sacrificing elsewhere or going broke. It’s an investment, rather than the cheap buzz of getting something new."


    It’s always good to have a personal “should I buy this?” test for everything you purchase, but it’s especially important when it’s something you spend so much time with, whether it’s expensive or not. As Heather Levin at Money Crashers explains, having quality clothing in your wardrobe is valuable because you spent more money on it, but also because it means something to you. You devoted real thought and consideration to your purchase and didn’t just buy because they looked cool on the mannequin when you walked by.


    xxxo, t.

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  • Minimalist Style post header

    Approaching minimalist style for the first time can feel daunting.

    And that's understandable.

    Here's an easy cheat sheet about what minimalist style is, its history, and some quick tips to get you started on your journey.

    We live in a world that values rampant consumerism. Every time we turn around we're supposed to buy something else. Something new. Something different. The problem is that we have so many choices that the choice itself becomes stressful.

    How many times have you stood in front of an overstuffed closet bristling with clothes, overwhelmed, and you say, I have nothing to wear?

    That's the paradox of our modern lives. We have so many choices that it's only in reduction, the lack of choices, that we can find a moment's solace. 

    Imagine opening that same closet, only this time, instead of exploding outward in hangers and clothes you never wear, you find a handful of carefully selected garments hanging with room to spare. The space between the pieces gives them room to breathe, drape, flow the way the designers intended. And you love each and every piece. You selected each one with care. No matter which piece you choose, you know it fits you perfectly, the construction is the best you can afford, and the quality will make it last for years to come. 

    Did you breathe a little sigh of relief? This is minimalism.

    Evocateur, things we loveChoose to fill your space with pieces that you love (we love these bangles by Evocateur), that bring value and joy to your life. The scarf that feels so silky around your neck you imagine you're Katharine Hepburn in an old Hollywood movie. Or the sleek-lined shift dress that fits your body so precisely, that no matter what kind of mood you might be in, just putting it on will lift your spirits. Of course, things can't bring value to your life. Only you can do that. 

    But by learning to value your space, you're valuing yourself, your time, your body, your own self-awareness. You're giving yourself permission to say no.

    And you're making room in your life so when you do find those things that bring you joy- few and far between as they might be - you can say yes.

    Let's look at the origins of minimalist style.

    Mies van der Rohe Barcelona pavilion example of minimalist style in architecture

    Mies van der Rohe Barcelona Pavilion

    Miminimalism began in industry.

    German architect Mies Van der Rohe his modern, minimal style aesthetic around the principal assertion "less is more." His buildings, with their back-to-basics functionality, revolutionized post-World War I architecture, and Mies' famous quote is now seen as a cornerstone of the minimalist movement.

    An innovative creator, Buckminster Fuller's goal was “doing more with less." Fuller designed and produced multiple lines of technology including modular apartments, a three-wheeled car, and prefabricated bathrooms, all with the purpose of making life simpler and easier for the world around him.

    Des Stijl art movement as an example of minimalist style influenceArtistically, minimalism derives from the De Stijl movement with its emphasis on absolute reductionism down to the essentials of style and color. Combined with Mies Van der Rohe's architectural style to include modern materials like plate glass and industrial steel, the result was open space and minimal framework. 

    Minimalist style is a part of our daily life.

    Take a moment to look at the devices around you. Chances are good that your phone is a sleek little device and you're using the internet from another clean lined user interface. There's an excellent chance that the architectural details of your home are minimal as well, not the rococo and gilded flourishes that once characterized affluence.

    By the early 1960's, minimalism had spilled over into fashion.

    The defining characteristics of minimalist style in fashion:

    Non-emotive design 

    Raf Simons for DiorFirst let's define emotional design, meaning that a piece is created with the purpose of eliciting an emotional response. A designer can't create an organic emotional response, but she can set the stage for an emotional response to occur. In minimalist designs, simple lines and geometric prints are combined with extreme simplicity. The choice of material is often used to demonstrate minimalism's differences from couture design. Opting for traditionally inexpensive materials like boiled wool or PVC instead of hand sewn feathers, a different statement is made as each piece walks the runway. (Left, Raf Simons for Dior)



    Balenciaga wedding dress 1968 minimalist style exampleNot only are minimalist pieces designed as a blank canvas, but their very construction is deceptively simple. They should appear effortless and often contain invisible seams to maintain the illusion. Balenciaga's 1967 wedding dress is a prime example of the invisible seaming, simple shape, and the way the shape hides the traditional female silhouette.

    Rejection of the traditional female body

    Day dress by ShoshLike this day dress by Shosh, the shapes in minimalist designs don't conform to the body. Using the principals of space while rejecting "form over function," minimalist style rejects traditional gender roles. The female form is re-created through gender-neutral sculptural details that exist independent of the female body and its traditional silhouette. As such, minimalist style rejects the sexuality inherent in other design styles, allowing the wearer to form their own identity.


    Just as minimalist style shuns couture's outrageously expensive, hand sewn details, it also allows for the democratization of style. Rich or poor, young or old, regardless of gender identity or body shape, minimalism is available to all of us. 

    How to transition your wardrobe into a more minimalist style:

    • If you don't love a piece, don't keep it.
    • The same idea applies when you're getting dressed. Avoid needless add-ons. Less is more. 
    • But make the details count.
    • Look for pieces that are functional, comfortable, and easy to use. Meaning: it shouldn't take you half an hour to navigate a series of tiny straps.
    • Find neutral pieces that allow your personal style to shine through. 
    • When you do use color, consider the mood created by that color. Is it one that you enjoy? Does it work well with other colors in your wardrobe, outfit, or home? Remeber, details.
    • Look for quality construction and materials that are long lasting.
    • The less design, the better (at least externally ... remember those invisible seams?).
    • Watch for innovative, original pieces.
    • White space is vital. It gives you room to breathe whether it's in a room, a closet, or an outfit.

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  • VITAL Testimonials!

    Summer Repair Happens Now At Patricia

    "The entire product line has been a great discovery and I love how my skin looks!" - Michelle

    "Wow! The DETOX smells fantastic. It's one of the best masks I've every found. And the REPAIR? My skin was drinking it! Love the fragrance." - Kayleigh

    V I T A L

    Clean    Beauty    SkinCare

    For more on VITAL Face No 2 ...

    Or VITAL Face No 1 ...


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    Our luxurious, hydrating face oil.


    What is it | A highly concentrated emulsion is made of eight organic essential oils, Vitamins E and C, and beeswax to instantly prime, brighten, even and hydrate the skin. It is filled with antioxidants that ward off free radicals, boosting cell regeneration and collagen production while slowing the aging process.

    Who is it for | All skin types benefit from this organic emulsion.  Once applied, it is quickly absorbed into the skin, providing a protective, smooth finish perfect for layering makeup.

    Why is it different | This is a powerful organic combination of antioxidants, anti-inflammatories, and anti-bacterial ingredients to heal, hydrate and protect your skin from daily environmental stresses while reversing signs of aging.

    How to use it | Worn under foundation or alone, it delivers a look of healthy, natural coverage with a velvety finish. Apply to clean skin morning and night

    Key Ingredients:

    Coconut Oil | Penetrating, Anti-Inflammatory, Emollient, Soothing, Regenerating

    Shea Butter | Moisturizing, Vitamin A Rich, Conditioning, Healing

    Mango Butter | Cell Restorative, Moisturizing, Essential Fatty Acids Rich

    North American Beeswax | Anti-viral, Anti-inflammatory and Anti-bacterial properties

    Jojoba Oil | Moisturizing, Emollient, Anti-Wrinkle, Skin-Penetrating, Cleansing.

    Rose Hip Oil | Vitamin C & Retinol Rich, Anti-Aging, Rejuvenating

    Arnica Montana | Anti-inflammatory

    Vitamin E | Repairing, Anti-Oxidant, Anti-Inflammatory, Protecting

    Coffee Oil | Protects from DNA Degradation, UV Protectant, Antioxidant

    Olibanum Frankincense Oil | Stimulates Cell Growth, Evens Skin Tone, Tightens Fine Lines

    Carrot Seed Oil | Anti-oxidant, Anti-aging, Vitamins E & C, Evens Skin Tone Soy

    Lecithin | High in Vitamin E, Antioxidant, Stimulates Collagen Production

    Soy Lecithin | High in Vitamin E, Antioxidant, Stimulates Collagen Production

    We are proud to say that all V I T A L products are made locally in North Carolina using only Natural and/or Organic ingredients. No Animal Testing.

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  • Designers We Love | 7115 by Szeki

    7115 by Szeki


    The mission of Szeki Chan, founder of clothing line 7115 by SZEKI, is to craft clever garments that become the most hardworking pieces in your closet for years to come. 

    Szeki’s designs focus on simple silhouettes that feature thoughtfully considered detailing. Szeki believes in investing less and spending more time with what you have. All of her designs are expertly crafted to allow you to explore the many ways one garment can be part of your everyday life. 

    All her designs are expertly crafted to allow you to explore the many ways one garment can be part of your everyday life. 

    Szeki and her sweet pup enjoying a Saturday morning in NYC. ( Photo credit - 7115 by Szeki's instagram )

    Let’s hear it for simple, timeless elegance.

    We just received a restocking shipment of The Signature Collection - in store now,  FW | 17 Collection arriving here at PATRICIA in early August!

    xxo, t


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